LinkedIn: India Is A Strategically Important Market For Us

Lot of Indians are using the LinkedIn platform to socialise, post and search jobs, brand awareness and more. Recently we had a chat with Nishant Rao, Country Manager, LinkedIn India and asked him about any new features added to the platform that benefit Indian users? He said, our products are developed after monitoring and understanding member usage patterns on the site. Hence, a majority of our products and features are available to members across the world. New offerings like accessing business and professional insights from LinkedIn Influencers, and endorsements that help identify trends of an individual’s strength areas have had a lot of traction here because they gel with the fundamental aspirational nature of us as Indian professionals.

At the same time, India being a strategically important market for us, we constantly strive to balance the benefits of global leverage and scale with what we believe is necessary to suit local market conditions.

India is the only country where we have localised SKUs for some of our Talent Solutions products. The recent Nokia Asha partnership is another example of being open to doing something different for Asian countries that use a different mix of mobile platforms than our developed markets. Finally, we are increasingly seeing Indian institutions being included in our test pilots (for example, IIM-Ahmedabad with University Pages, Cap Gemini India with CheckIn) to ensure we get a deeper understanding of how things work in developing versus developed markets.