LG unravels the mysteries behind India’s happiness

There’s finally a definitive verdict on what makes India happy. The answer lies in five key factors: Passion, Purpose, Pleasure, Pursuit and their Context. North India tops the list with a Happiness Index of 141 with Chandigarh being crowned India’s ‘Happiest City’ and Delhi the ‘Happiest Metro’.

In line with its caption ‘life’s good’, LG recently published the results of its Happiness Study. The study aims to find the dimensions of happiness and what makes India happy. IMRB International conducted the survey on over 2400 people between 19-45 years of age across 16 Indian cities.

The study found Indians are most happy on aspects related to family. Other factors that contribute to happiness are more individualistic like authority to take decisions on one’s own life and physical appearance. The overall status of the country, things that enhance social status and social and cultural values come in as the bottom factors.

Soon Kwon, Managing director, LG India said, “The LG Life’s Good Happiness Study is a manifestation of our commitment to make our consumers’ lives happy. It has been undertaken to understand the social construct of happiness and what makes people of India happy.”

The study comes in light of the fact that India stands at 117 out of the 158 nations in the Global Happiness Index. That is further behind war torn countries like Iraq, Palestine and Israel.

Looks like there’s so much more to life that makes life good than what meets the eye.