LG and Sony decide to shift focus to mid-tier and premium segments, in a bid to survive tough competition

There was a time when Sony and LG were growing at a fast pace in the Indian smartphone market. However, they have decided to scale down their presence in the large-volume entry smartphone market in India as they struggle for their survival in this dynamic market.

Sony, from Japan, and LG, from Korea, are facing tough competition from Chinese and local vendors, and their market share in the smartphone category has plunged to record lows, with LG at 0.4% and Sony at 1.5%.

The leader of the market remains Samsung, with its tight grip in the category and a huge portfolio to offer.

LG and Sony have now decided to focus on niche mid-tier and premium segments of the smartphone market, where they won’t face tough competition, top industry sources told TOI.

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