LeEco’s flagship killer Le 1s is the smartest Superphone in its category

New Delhi, April 13, 2016: Over the last few years, the smartphone market in India has witnessed various brands launching models offering flagship features at a value price, making customer spoilt for choices. However, what has changed drastically is the price consumers are now willing to pay for premium features on a smartphone. It is interesting to note the gradual shift from sub-Rs. 8,000 category to a sub-Rs. 10,000 – Rs. 15,000 category indicating that customers are willing to shed a little extra, if they get premium specs at a competitive price. The recently launched Superphone from LeEco- the Le 1s is one such flagship killer which in true disrupted the market, offering consumers hi-end flagship like features, premium looks with an all-metal unibody design, fingerprint scanner, best-in-class technology, unique model of content integration – all of this at a disruptive price of just Rs. 10,999, making it a first among equals!

Le 1s has proved to be a game changer in the industry offering fully metal body, 13 megapixels primary camera and 5 megapixels front facing camera at a competitive price. That’s not all! The Le1s features the revolutionary Type C charger, which makes charging quick -- just 5 minutes of charge gets you 3.5 hours of talktime! The reversible USB Type-C connector is technologically advanced than its competitors in many ways such as it has an additional sealing and PTC protection in-between wires, which is an industry first. For tech enthusiasts, the Le1s offers two charging paths, 24W charger, 3A Data Cable, and high-density superfast charging battery supporting the Type C connector.

The Le 1s with a full HD (1920 x 1080 pixels) display, 5.5 inched screen, IPS display technology, 3000 mAh battery backup and powered by octa-core processor is the ideal Superphone for content consumption as well as it provides the right technology for uninterrupted viewing. Additionally, the fast charging feature ensures that you never run out of entertainment even when your battery runs out.

Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a consumer favourite! Compared to Redmi Note 3 and Huawei Honor 5X, the Le 1S is slimmer and sleeker measuring just 7.5mm, as against 8.65mm of Redmi Note 3 and 8.1mm of Huawei Honor 5X. Le 1s wins hands down when it comes to internal storage with 32GB in-built storage as compared to Huawei Honor 5X offering 16GB internal storage.

Another strength of Le 1s is its touch screen with Gorilla Glass 3, which is a high-end model of specialized toughened glass designed to be thin, light and damage-resistant and used to be adopted by only high-priced flagship phones. This is one feature which most of Le 1s’ competition do not boast of, making the Superphone have an edge over its competitors. Additionally, the touch screen of Le 1s adopted in-cell technology, which is the same Apple has adopted.

With this technology, the touch sensors can be put inside the color filters, and makes the touch screen thinner. By eliminating one significant layer, this technology can improve the clarity of images.

By comparison, competitors like the Redmi Note 3 adopted GFF (glass-film-film) technology for their touch screen and reduce the cost by sacrificing the clarity of images and thinness of the screen.

It is no wonder that Le1s has been the top seller in China since its release last October – having sold more than 2 million units in just two months and has created several industry records in India as well.

Not to forget the content ecosystem that is a LeEco exclusive that is going to be a game changer, going by the definitive edge that it has given the brand in other global markets. Le 1s is therefore not only a best-in-class smartphone but offers consumers a truly redefining comprehensive eco-system experience. Buyers of the Le Superphone can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming.

The company's after-sales policies are also best-in-class with 555 service centres in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

About LeEco:

LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.

With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

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