LeEco leads industry by selling content worth Rs 320 million in a day through the 1st flash sale of its Blockbuster Superphone Le 1s Eco

LeEco is on a blistering growth track in India. The global internet and technology conglomerate created another unimaginable record in the industry by selling content worth Rs 320 million worth in one day on the first flash sale of its Blockbuster Superphone Le 1s Eco, the first to come bundled with its content ecosystem. Le 1s Eco has successfully wooed the Indian users given it is the company’s first Supertainment loaded Superphone available at an incredible introductory price of Rs. 9999 over which users can avail additional 10% cashback on all HDFC credit and debit cards. Le 1s Eco comes bundled with LeEco membership program worth Rs 4900. As pioneers in introducing the concept of content ecosystem on mobile devices in India, Le 1s Eco is all set to redefine content consumption patterns in the country.

LeEco has made a definitive mark for itself in the Indian market and captivated Indian consumers with their Superphones that are clearly differentiated in terms of its content integration, superior performance, technology and disruptive pricing. The company's global reputation, remarkable technology expertise, incredibly lower than the industry BOM cost valuation have attributed to these records. Consumer responses have validated the popularity of LeEco’s latest launch Le 1s Eco, securing 1,00,000 registrations on Flipkart in the first 24 hours. The 10% cashback offer on HDFC credit and debit cards make Le 1s Eco even further competitive in terms of pricing making it a clear winner amongst other phones in this same category.

Commenting on the milestone achievement, Atul Jain, COO, Smart Electronics Business, LeEco India said, “We are immensely proud to be creating new industry records with our Superphones and thrilled to have done it this time with our content membership program. Le 1s Eco is the first of its kind that comes integrated with our content ecosystem and this will change the way users consume content on the go”.

Le 1s Eco is truly a Blockbuster Superphone that packs the following -

LeEco Membership built-in with Le 1s Eco

1. Users would get access to - 2000+ movies (in 10 languages), 100+ live TV channels, which will happen soon through an OTA software update
2. 5 TB cloud personal storage space and *3.5 + million songs in 25 languages which will come live in Q3 of 2016
3. First flash sale – Users can avail 10% cashback on all HDFC credit & debit cards
4. Exclusive deals and discounts and live streaming of concerts from all over the world

The device available for only Rs 9999 in the first flash sale, gives buyers many high end specs to boast about:

1. 3 GB RAM, 32 GB ROM
2. 13.9cm (5.5) 403 ppi screen of FHD 1920x1080 resolution
3. Sleek full metal Unibody design
4. Mirror-surfaced fingerprint scanner
5. LeEco Membership worth Rs 4900 per annum

For the first flash sale, LeEco also offered an exclusive phone back cover along with each Le 1s Eco sale as part of its inciting offers.

LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama. Le 1s Eco packs seamless interface through unique platforms - Levidi and Live, which allow users to enjoy high quality Supertainment - anytime, anywhere!

Also noteworthy is the company's after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

About LeEco:

LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.

With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.