LeEco continues the success trail. Blockbuster new superphone Le 1s Eco gets 100,000 registrations in 24 hours!

LeEco's recently launched Superphone Le 1s Eco, is the first of its kind in the sub- Rs10,000 category with exceptional features and a unique Ecosystem-based membership program. Little wonder that this new superphone has received such a tremendous response from users securing 1,00,000 registrations on Flipkart in 24 hours, given the unmatched value proposition of features and content at an extremely attractive introductory price of Rs 9,999 /-.

Le 1s Eco is truly a game changer in this cluttered Indian smartphone market by redefining the way content is consumed. Its unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV. Le 1s Eco packs seamless interface through unique platforms - LeVidi and Live, which allow users to enjoy high quality supertainment - anytime, anywhere!

The LeEco Membership Program, a first of its kind gives users access to watch videos from a wide range of premium 2000+ movies and 100+ live TV channels and *3.5 + million songs. Additionally, members get the privilege of 5TB cloud personal storage space, exclusive deals and discounts and live streaming of concerts from all over the world.

The device is for only Rs 9999 and is equipped with –

1. The latest Android 5.0 eUI
2. 3 GB RAM, 32 GB ROM
3. 13.9cm (5.5) 403 ppi screen of FHD 1920x1080 resolution, full floating edge to edge glass display
4. Sleek full metal Unibody design
5. And the LeEco Membership worth Rs 4900 per annum

While registration for Le 1s Eco opened from May 3rd, the flash sale will be on May 12, 2016, on Flipkart starting at 2 pm, presenting a never-before opportunity for consumers to get their hands on to much more than a smartphone – a superphone with supertainment on the go.

The blockbuster Le 1s (Eco) is backed by a best- in- class 555 after-sales centres across prominent locations pan-India and 24*7 toll-free call centre support.

LeEco entered the India market and created waves with the launch of its Superphones in early 2016 - the Le 1s and the Le Max which have truly disrupted the market with their features, build quality and elegant looks at compelling prices.

Commenting on this, Mr Atul Jain COO- Smart Devices, LeECo said, “We are truly humbled by the continued overwhelming response to our latest superphone Le 1s Eco. We thank our users and will strive to make our LeEco Membership package even better and bring more value to our users. We are changing the playground for entertainment consumption through mobile screens in India’’

*to be live in Q3

About LeEco:

LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.

With “Complete Ecosystem, groundbreaking technologies, and disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.