LeEco beefs up its leadership team in India by adding top notch talent

LeEco, the global internet and ecosystem conglomerate has roped in three industry heavyweights to bolster its leadership team in India. The company has announced the hiring of Shrinivas Bairi, as Senior Director R&D and Manish Aggarwal as Vice President, Marketing Communications for Smart Electronics Business. For LeEco’s Content Marketing Business, Divya Dixit comes in as Director from Percept Live.

Atul Jain, Chief Operating Officer, Smart Electronics Business of LeEco India said, “Over the last several months, we have been extremely focused on strengthening our team and capabilities. We are delighted to get three industry veterans onboard. They bring with them a wealth of experience which is exceedingly valuable at this juncture of our growth in India. These hires are well in line with our initiative of attracting top talent to strengthen our leadership team in India”.

Mr Bairi joins LeEco from Qualcomm, where he spent 17 years. His last role in Qualcomm was Director Engineering. Shrini is a well-known professional in the R&D field and has an enviable track record with several achievements to his credit. He moved back from Qualcomm San Diego and was part of initial Qualcomm India R&D Center setup team. He has been recognized for operationalizing the BREW division in Qualcomm India, leading Qualcomm India Android Products team and was actively involved in commercialization of all major handset OEMs. With this high profile hire, LeEco is one step closer towards fulfilling its goal of having a full-fledged R&D centre in India. The company is also looking to set up its R&D centre in India as part of its “Make in India” journey. The internet major is planning to increase the headcount of its R&D centre based in Bangalore substantially.

Manish Aggarwal joins LeEco from Myntra where he was V.P. Marketing & Head of Monetisation. With over 16 years of experience across geographies, Manish has worked with marquee organizations in the industry such as The Coco-Cola Company, Procter & Gamble and Mindshare. He has been constantly recognized for conceptualizing award-winning campaigns. In his current role at LeEco, Manish will be responsible for spearheading the company’s marketing communications.

Divya Dixit has joined LeEco as Director, Content Marketing and in this role, she is responsible for growing the company’s content platform across India and will be establishing the brand leadership. Divya joins LeEco from Percept Live where she was Head, Marketing. She has experience of close to 19 years and has worked with organizations such as Tata Docomo, Saregama India, Sony Entertainment Television and Barista to name a few. Her expertise pans across industries including retail, broadcasting, telecom and music where she has successfully built new brands and rejuvenated existing brands.

With its headquarter base in Bangalore, LeEco India in under 6 months already employs more than 200 people and aims to become over 1000 people-strong by the end of 2016. Since its India entry in January this year, LeEco has announced several initiatives in the country, a testimony to its commitment of strengthening its base in India.

LeEco is also setting up in-house Content Delivery Networks (CDNs) in 10 cities across India which will be implemented by end of 2016. For this, the company has made a significant investment of over 10 million USD to set up this CDN/cloud infrastructure. Offering consumers, a comprehensive Ecosystem, which is unique to the company globally, LeEco plans to replicate its successful model in India.

About LeEco:

LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.

With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.