A classy British retailer just launched a genderless collection, and the clothes look like the future of fashion
Agender: an identity for those who choose not to conform to any gender. Last year, Facebook included "agender" in the 56 new gender categories that it made available.
In March 2015, Selfridges launched the Agender fashion campaign to create a genderless shopping experience.
The 105-year-old Oxford Street department store axed its separate women and menswear departments across three floors.
Agender is a mix of five new unisex collections launched by Selfridges and 40 existing brands that could be worn by any gender.
London-based designer Faye Toogood gave the store a unique makeover. The space is designed in the shape of a house, according to Toogood, to give the retail area a domestic feel. The use of steel is intended to add transparency.
The clothes are covered in white cases that are slit in the middle. No brand logos were seen when a writer from the London-based culture magazine Dazed walked into the revamped store on the opening day.
Some of the items on offer that Dazed noticed: "black tulle-overlaid hoodies," "gold embroidered jackets," and "graphic-print sweatshirts."
Mannequins were removed from the shop windows to avoid any signs of traditional gender identities.
Selfridges also ran the project in its Manchester and Birmingham stores.
This is only the beginning of fashion's genderless future.
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