Larry Page and Sergey Brin's Google Camp is as star studded as ever and most definitely not an 'actual summer camp'

• Celebrities from entertainment and sports are guests of Google Camp 2018
• The annual event, organized by Google cofounders Larry Page and Sergey Brin, is taking place in Sicily.
• Basketball legend Michael Jordan is rumored to be attending this year.

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The "conference" known as Google Camp is not your typical sleep away. This is not the Catskills.

Few campers are likely to careen down any ziplines or go tubing.

This is an ultra-exclusive, super-secret, three-day gathering in Sicily of elite actors, fashion designers, media tycoons, models, pop stars and athletes hosted by Google founders Sergey Brin and Larry Page.

Certainly, the name can be misleading.

"My dumbass thought it was an actual summer camp sponsored by Google for really, really smart kids," one person posted to Twitter on Tuesday.

What actually is accomplished at these annual events, typically held in sunny and sandy locals, is not altogether clear. In past years, attendees have toured local ruins, enjoyed sumptuous meals and attended discussions on various topics.

It's fun to imagine attendees laughing derisively at the plebeians who frequent other conferences, like the World Economic Forum in Davos, Switzerland. The Financial Times identified the guests at Google's event as the ".0001 percent."

This year's event is being held at the Verdura Resort in Sicily. According to some tabloids and British newspapers, Lady Gaga, Harry Styles, Matthew McConaughey Bradley Cooper, and Leo DiCaprio are all in attendance this year. Former Chicago Bulls great Michael Jordan is rumored to be on his way.

Last year, campers included Snapchat cofounder Evan Spiegel, Pharrell Williams and Prince Harry.