Reuters
"Next week at Oracle OpenWorld, we will announce the In-Memory Option for the Oracle
This sounds like another way to attack the database built by Oracle's arch rival,
SAP says that HANA has been its fastest growing, most successful products ever. In the summer, two years after HANA's launch, SAP had nabbed over 1500 customers using it, the company said.
That's still a pittance compared to Oracle's user base, but Oracle can't afford to ignore it because SAP is not necessarily winning these customers on price, but because of the super-fast technology. Plus, many of SAP's customers are using Oracle's database with the SAP software. SAP is trying to get them to yank out Oracle's database and use HANA instead.
But changing a database isn't a trivial project for a company. This also sounds like a way to keep them from moving.
This new in-memory product isn't Oracle's first and only answer to HANA, either. Oracle has, for a while, offered the Oracle TimesTen In-Memory Database.