Land Rover
However, this time around, Land Rover design boss Gerry McGovern gave the Discovery a dose of the styling magic traditionally reserved for the company's high-end Ranger Rovers.
The new Discovery draws heavily upon the Discovery Vision Concept the company unveiled at the 2014 New York Motor Show
"The Discovery Vision Concept set the tone, alluding to a radical departure in design for the new Discovery family," McGovern said in a statement ahead of the unveiling.
"Now, we have turned that concept into a production reality, this beautifully proportioned vehicle is a highly versatile family SUV that makes a compelling statement to our customers."
Land Rover
Upfront, the new Discovery features jewel-like LED headlights, a raked windshield, and chiseled definition lines reminiscent of the company's pricier Range Rover models.
At the same time, the Discovery retains its trademark raised rear-roof line and ride height.
Inside, the three-row Discovery features all of the accoutrements expected of a modern luxury SUV. This includes must haves like, rich leather, fine wood accents, a large panoramic glass roof, touchscreen infotainment system, and more electric charging ports than people in the car.
The Discovery gets large 10-inch touch screen running Jaguar Land Rover's new InControl Touch Pro infotainment system.
Jaguar Land Rover
According to Land Rover, the diesel Disco is good for a 0-60 mph run in 7.7 seconds while the peppier gasoline-powered model reaches 60 mph in just 6.9 seconds. Instead of a stand-alone model, this time around, the mid-size SUV will join the Discovery Sport as part of a family of models.
Underneath the stylish sheet metal, the new Discovery's construction is 85% aluminum. As a result, it's about 1,000 pounds lighter than the outgoing model.
Jaguar Land Rover
On the road, the Discovery gets a host of new tech features including adaptive cruise control, autonomous emergency braking, semi-autonomous parking, surround-view camera, traffic sign recognition, and lane keep assist.
The new Land Rover Discovery is expected to go on sale in mid-2017 with a starting price of $49,990. If you want something more special, Land Rover will also do a limited 500-car run of "First Edition" Discoveries. Those cars start at $73,950.