Land Rover gave the rugged Discovery SUV a stylish makeover and it's pretty much flawless

In an auto market with an insatiable appetite for SUVs, Land Rover is a brand uniquely positioned for success. Its growing lineup of luxury SUVs allows Land Rover to touch everything from the high end of the mass market with the Discovery Sport to the rarefied air of the ultra-premium market with the Range Rover Autobiography.

And boy, have they capitalized. Since 2014, Land Rover's annual US sales have surged more than 40% from 51,000 vehicles to more than 73,000 in 2016.

At the heart of Land Rover's lineup is the trusty Discovery SUV. Since 1989, the mid-size Disco, as it is commonly called, has delivered traditional Land Rover utility with a dose of Range Rover civility at a price point within reach of the middle class.

For 2017, Land Rover debuted the all-new fifth generation model, the first complete overhaul of the Discovery in more than a decade. And the first new Discovery under the ownership of India's TATA Group who have reinvigorated Land Rover and sister brand Jaguar since taking over in 2008.

Recently, Land Rover dropped off a 2017 Discovery HSE Luxury in a chic silicon silver paint job. The Discovery starts at $49,990 while our high-spec HSE Luxury test car starts at $63,950. With options, our test car left the showroom at $64,945.

Here's a closer look at the new fifth-generation Land Rover Discovery: