Since this weekend, the #KylieJennerChallenge hashtag has been accruing thousands of tweets and Instagram posts through which people display lips they have plumped up through the magic of shot-glass suction.
The social media stunt's origins are murky, although YouTuber Brendan Jordan appears to be responsible for at least some of its viral reach.
Kylie herself had never posted anything about using a cup to suction one's lips into a pout - until this afternoon.
"I'm not here to encourage people/young girls to look like me or to think this is the way they should look," she wrote in one tweet.
"I want to encourage people/young girls like me to be YOURSELF & not be afraid to experiment w your look," she concluded in another.
I'm not here to try & encourage people/young girls to look like me or to think this is the way they should look. (Cont...)
- Kylie Jenner (@KylieJenner) April 21, 2015
I want to encourage people/young girls like me to be YOURSELF & not be afraid to experiment w your look. ??????
- Kylie Jenner (@KylieJenner) April 21, 2015
Instagram.com/kyliejenner