Kwality and Vadilal don’t make ice creams, claim Amul. So what do they make?

With summer setting in, Amul has started feeling the heat. As per Times of India news, Amul has been airing television commercial since March 2017 that distinguishes between ice cream and frozen dessert. Hindustan Unilever (HUL) and Vadilal Group have teamed up to take on Amul at the Bombay High Court as they think Amul’s intention was the ill-repute them.

HUL has sought immediate removal of the advertisement which, according to GCMMF, was launched to "educate consumers to identify and differentiate between ice-cream and frozen desserts". The advertisement talks about Amul ice creams being made from "real milk" as opposed to "frozen desserts" which are made from "vegetable oil". The advertisement, however, does not name any brand, as per the TOI report.

In response to TOI's query , an HUL company spokesperson, said: "Amul has been airing a misleading television commercial since March 2017. This advertisement makes factually incorrect statements creating apprehensions among consumers of frozen desserts.The advertisement makes incorrect claims about the usage of 'vanaspativanaspati-tel' in frozen dessert products. We wish to clarify that Kwality Wall's range of 'frozen desserts' do not contain Vanaspati. In fact, Kwality Wall's range of frozen desserts contain milkmilk solids like ice creams. The only difference is that frozen desserts use vegetable fat instead of dairy fat, which actually makes them healthier as they have lower saturated fat and do not have cholesterol." TOI's query did not elicit a response from Vadilal Group.

R S Sodhi, MD, GCMMF that represents Amul told TOI, "Frozen desserts are masquerading as ice creams. By using low-cost ingredients, they are misleading consumers who are looking for real product. We are trying to make consumers aware of the difference."