Kroger
Microsoft CEO Satya Nadella and Kroger CEO Rodney McMullen display the new technology.
- Kroger is rolling out a new technology to stores that's designed to make grocery shopping easier than ever before.
- The technology communicates with customers' smartphones and uses a series of emoji-like icons to highlight products on their shopping lists as they walk down store aisles, helping them to quickly select items in a sea of identical-looking products.
- It also allows Kroger to better manage out-of-stock items and rapidly change prices using digital price displays.
- Kroger worked with Microsoft to develop the technology. The companies announced on Monday that they are now marketing it to other retailers globally.
Kroger is rolling out a new technology to its stores that will change grocery shopping as we know it.
The technology, which the company recently rolled out in two pilot stores, will be installed on store shelves where paper price tags currently hang. It digitally displays pricing and nutritional information, as well as video ads and coupons for various products.
The digital price tags give Kroger the ability to instantly change prices and activate promotions across its stores, enabling it to undercut sales at other chains and freeing up employees who would otherwise change prices by hand.
The technology also communicates with customers' smartphones to help them complete their shopping lists.
Here's how it works.
