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Kroger has a new plan that should terrify Walmart and Target

Hayley PetersonApr 1, 2017, 18:55 IST

Business Insider

Kroger is going after Target and Walmart by expanding a new type of store featuring home goods, clothing, and kitchen appliances.

The store, called Kroger Marketplace, features nearly everything you would find in a Target or Walmart store, but with a greater focus on groceries, alcohol, and prepared foods.

The company says Marketplace is one of its "primary growth formats of the future" - in other words, it's expanding rapidly.

Kroger has nearly 3,000 stores, more than 120 of which are Marketplace stores.

We went to three Marketplace stores in the Richmond, Virginia, area to check them out. Here's what we found.