Krispy Kreme Stock Is Getting Crushed

Krispy Kreme is out with its first quarter earnings report, and the stock is getting crushed, falling as much as 10% in the after hours.

For the quarter, Krispy Kreme's profit and sales both missed expectations.

The doughnut and coffee shop also cut its full year earnings outlook. Krispy Kreme now expects to earn $0.69 to $0.74 per share, down from expectations for earnings of $0.73 to $0.79.

This is the second time in three quarters that the stock has fallen sharply following an earnings report.

In December, Krispy Kreme shares lost more than 15% after giving an full-year outlook that disappointed.

Its been a wild ride for Krispy Kreme investors since the start of 2013.

Excluding today's after hours losses, Krispy Kreme shares have roughly doubled since the start of 2013.

But since closing north of $26 in November 2013, the stock is down more than 30%.

In after hours trade, Krispy Kreme shares are trading just above $17.