<keyword id="69300" type="CITY" weightage="60" keywordseo="nike">Nike</keyword> just launched a new ad campaign in China called "Give Me The Ball."
This commercial — featuring <keyword id="101182" type="PERSON" weightage="60" keywordseo="Kobe-Bryant">Kobe Bryant</keyword>, Yi Jianlian, and a young Chinese boy— is the centerpiece of the campaign, and it's excellent.
It manages to be inspirational and funny at the same time, and it packs a ton of narrative into 78 seconds.
It will air in mainland China, Taiwan, and Hong Kong:
<iframe width="620" height="349" frameborder="0" src="http://www.youtube.com/embed/nRB7n4axSCE"></iframe>

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BusinessInsider

Kobe Bryant's New Chinese Nike Commercial Is Awesome

Nike just launched a new ad campaign in China called "Give Me The Ball." This commercial — featuring Kobe Bryant, Yi Jianlian, and a young Chinese boy— is the centerpiece of the campaign, and it's excellent. It manages to be inspirational and funny at the same time, and it packs a ton of narrative into 78 seconds. It will air in mainland China, Taiwan, and Hong Kong:

Nike just launched a new ad campaign in China called Give Me The Ball. 
This commercial  featuring Kobe Bryant, Yi Jianlian, and a young Chinese boy is the centerpiece of the campaign, and its excellent.

Kobe Bryant's New Chinese Nike Commercial Is Awesome

Tony Manfred

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