Kobe Bryant's New Chinese Nike Commercial Is Awesome
Nike just launched a new ad campaign in China called "Give Me The Ball."
This commercial — featuring Kobe Bryant, Yi Jianlian, and a young Chinese boy— is the centerpiece of the campaign, and it's excellent.
It manages to be inspirational and funny at the same time, and it packs a ton of narrative into 78 seconds.
It will air in mainland China, Taiwan, and Hong Kong: