Tony Barson/Getty Images for Fintage House)
And each year, Adland proves that it really knows how to celebrate.
Whether it was celebrity-filled yacht parties, swanky pool parties away from the masses in private villas, or simply guzzling lashings of rosé on the beach, visitors to Cannes this year made sure they let their hair down.
And fortunately many of the Cannes Lions delegates shared what went down on Instagram. Here's our pick of the best parties that went down this year.