FRCH Design Worldwide
KFC is undergoing a makeover - including in areas that most customers will never see.
More than 50 KFC locations across the US been remodeled as part of a multi-million dollar brand revamp effort. In the next three years, 70% of the chain's US locations, or 3,000 restaurants, will look completely different.
The fried chicken chain began testing aspect of the remodel in 2014, using a revitalization strategy crafted by FRCH Design Worldwide.
Here's what it's like to visit one remodeled location in Louisville, Kentucky - inside, outside, and behind-the scenes.