Keurig and other companies pull ads from Hannity following Roy Moore interview

Paul Zimmerman/Getty Images

Sean Hannity

• Some advertisers are leaving Fox News host Sean Hannity's program.
• The decision came after Hannity's interview with Alabama senate candidate Roy Moore.

Several companies decided to pull their ads from Fox News host Sean Hannity's show following pressure after his interview of Alabama GOP senate candidate Roy Moore on Friday.

Following a bombshell Washington Post report that Moore engaged in sexual misconduct with a 14-year old and dated several teenagers when he was in his 30's, the former Alabama judge went on Hannity's radio program to defend himself.

Though the host earned some praise for asking Moore about the specific allegations, critics of the interview said the host went too easy on Moore, and over the weekend, liberal group Media Matters resumed its campaign to pressure advertisers to boycott Hannity's Fox News show. "Hannity."

Indeed on Saturday, several advertisers announced they were pulling their ads from "Hannity," though they did not cite specific reasons for pulling the ads.

Coffeemaker company Keurig, Realtor.com, ELOQUII, 23andMe, Nature's Bounty, and E*Trade all announced over the weekend that they had no plans to advertise on the Fox News show.

It's unclear whether the decision by several advertisers to pull their ads will result in any serious repercussions for the show.

Hannity maintains some of the strongest ratings in cable news, and has weathered previous boycott calls by Media Matters partially by rallying his viewers and supporters.

On Saturday, the host retweeted several memes of users expressing support for him, and some Hannity fans have went even further, starting a #BoycottKeurig campaign and sharing videos of people destroying the coffee machines.

In an interview on Fox News in September, former host Bill O'Reilly's lamented the advertising boycott that helped push him out following reports of repeated sexual harassment, and complimented Hannity's ability to ward off a similar boycott. 

"You fought back when they came after you last spring," O'Reilly told Hannity. "I didn't, and I should have."