Kellogg has a new cereal restaurant - and it's unlike anything we've seen from the brand

Hollis JohnsonKellogg is entering the restaurant business to modernize the cereal industry.

On July 4, the cereal company is opening its first-ever restaurant: Kellogg's NYC, a trendy, New York City café. The menu, crafted by Milkbar's Christina Tosi, is filled with unexpected items such as Rice Krispies with green tea powder and ice cream topped with Cracklin' Oat Bran, dried cranberries, white chocolate, and toasted coconut.

"You want to add a fresh taste to cereal, and you want it to be relevant to food culture and what is happening in people's lives," Noel Geoffroy, Kellogg's senior vice president of morning foods marketing and innovation, told Business Insider. "Kellogg's NYC does that."

Prior to the location's official opening, Business Insider had the chance to take a look at the location and try some of the menu items.

Here's what it's like to eat at the first Kellogg's cereal café in the world.