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Kellogg and General Mills are paying chefs to make gourmet food out of cereal

KATE TAYLOR Mar 1, 2016, 23:53 IST

General MillsThe latest trend in the cereal business: a partnership with a suitably hip chef.

As millennials are ditching cereal in favor of more convenient breakfast options, Kellogg and General Mills are turning to trendy chefs for inspiration.

On Monday, General Mills announced a National Cereal Day partnership with Justin Warner, winner of Food Network Star and co-founder of the shuttered Brooklyn restaurant Do or Dine.

Kellogg has already debuted the fruits of similar partnerships with Milk Bar's Christina Tosi and Mission Chinese Food's Danny Bowien.

All three chefs are known for their inventive, distinct culinary styles, and managed to whip up dishes that transcend the classic bowl of cereal. Here are a few of the best.