+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Kate Spade's fashion brand breaks its silence in a heartbreaking post after the designer's death

Jun 6, 2018, 23:07 IST

Advertisement
Frances Valentine

  • Kate Spade's fashion brand, Frances Valentine, has broken its silence following the designer's death. 
  • "We are deeply saddened by the loss of our dear friend and founder, Kate Valentine Spade, who will remain in our hearts forever," Frances Valentine tweeted on Wednesday. 
  • Spade and her husband, Andy Spade, founded Frances Valentine in 2015. 

 

Kate Spade's fashion brand, Frances Valentine, has broken its silence following the designer's death. 

On Wednesday, the brand tweeted: "We are deeply saddened by the loss of our dear friend and founder, Kate Valentine Spade, who will remain in our hearts forever." 

Spade was found dead in a reported suicide on Tuesday. 

Frances Valentine, a handbag-and-shoe company founded by Spade and her husband, Andy Spade, in 2015, stayed silent in the immediate aftermath of the designer's death. While the Kate Spade website featured a stark banner, mourning the death of Spade, Frances Valentine's website remains unchanged. 

However, the news of Spade's death has impacted Frances Valentine's sales. As of Wednesday morning, dozens of items were listed as completely sold out on the retailer's website.

All 25 of the Frances Valentine bags listed among the brand's new arrivals were sold out. Of the more than 60 accessories, purses, and shoes listed in new arrivals, all but a handful were sold out or only available for preorder.

Spade launched her namesake brand in 1993, a year before she married her husband. They sold the business to Neiman Marcus in 2006, launching Frances Valentine nine years later. Kate also changed her name to Kate Valentine.

The final ad campaign for Frances Valentine to run before Spade's death carries an extremely eerie message when watched now. 

In February, the brand launched an ad campaign called "Where Is Kate?" In the ad - which was written by and stars Spade's husband and business partner, Andy Spade - a detective tracks the designer (who is played by an actress) as she attempts to flee.

Remembering Kate Spade:

NOW WATCH: We ate everything on Taco Bell's Dollar Cravings Menu - here's what we thought

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article