Kanye West's album performance was interrupted by Apple's email notification sound
Instead of standing on stage, West chose to MC, standing in a crowd of his friends while models stood on raised platforms.
The performance was streamed around the world to theatres and on Tidal, the music streaming service owned by rapper Jay Z.
West had been hyping the show, which he also used to show off his new fashion line, over the past week and fans were eager to hear what, exactly, he had come up with.
The songs feature a number of artists including Rihanna, Future, and Chance the Rapper, with a distinctly soul-like vibe, albeit with a lot of cursing and derogatory language.
Towards the end of "Famous," a song he made with Rihanna which references Taylor Swift, West received an email alert that "dinged" with the unmistakable sound Apple's Mac computers make.
"As the song concluded, the laptop playing the album received an email, sending the distinctive Apple ping reverberating through Madison Square Garden," wrote The New York Times in a live blog of the event.
The crowd laughed, but West brushed off the noise and continued showing off his new works.
Tidal, which has exclusive streaming rights for the event, does not let users skip through the video, but it happens after about 10 minutes.
West also showed off a video game that he made that shows his mother, who died in 2007, flying to Heaven.
"I worked on a video game and I wanted to show y'all," he said during the performance. "The idea of the game is, my mom traveling through the gates of heaven."