Mukesh Ambani announced the testing of
Reliance Jio services on December 27th, incidentally,
Dhirubhai Ambani’s birth anniversary. It started with employees only free trial offer but soon it was extended to retail consumers through a bundled offer with
Jio’s range of Lyf mobiles. And now, the Jio free trial offer can be availed with the purchase of various 4G smartphones across many brands. All this while Jio is in the middle of an unending war of words with the existing telecom operators in the country over Jio’s trial offer that provides customers with free 4G services for three months. Telecom operators like Airtel, Vodafone and Idea have
complained to the top govt offices including the PMO about Jio’s 90 days free trial offer and how it’s helping Jio poach their customers.
But it looks like the fight is only adding fuel to the fire as Jio’s trial offer has only grown bigger and wider by the day. Reliance Jio has now partnered with many smartphone brands to make the Jio Preview Offer available on a multitude of 4G smartphones apart from company owned Lyf handsets. This partnership between Jio and smartphone makers is certainly proving to be a win-win situation for both where Jio is hoping to add subscribers to its fast growing network and smartphone makers hoping for a push in the sale of their handsets with free services from Jio. Reliance Jio is looking at many such partnerships in the near future and the company is already being approached by other smartphone makers for such partnership.
So far the free trial offer from Jio can be availed with the purchase of 4G handsets from nine smartphone brands including company’s own handset Lyf,
Samsung, LG, Panasonic, Micromax, Yu, Asus, Alcatel and TCL. As part of the offer, customers can get unlimited complementary access to Jio services for three months which includes HD Voice, Video calling, unlimited SMS, unlimited High-Speed Data services, and access to Jio Apps. Consumers can avail the Jio Preview Offer at all
Reliance Digital stores including
Digital Xpress and Digital Xpress Mini after purchasing 4G smartphones from any of these brands.
