Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Jimmy Iovine's advice to Apple's live radio station: 'Don't be boring'

Kif LeswingMar 15, 2016, 18:51 IST

Nearly every iPhone has Beats 1, a mostly-live internet radio station, built-in to the Apple Music app. The man who largely runs that station is Zane Lowe, a DJ that Apple poached from the BBC last year.In an interview with Noisey, Lowe explains what it's like to interview big stars and his pitch to book them on his show. He also talks about his feelings about Apple products - "they just work" - and the only advice that Apple executive and Interscope Records founder Jimmy Iovine told him when he took the gig: "Don't be boring." The whole video is worth a watch over at Noisey, and as a bonus you get to listen to Lowe's gorgeous radio-ready voice.

NOW WATCH: This bicycle generator could bring electricity to millions of people living without it

Please enable Javascript to watch this video