Jet Lite merges with Jet Airways for a boost

Ailing Jet Lite, a subsidiary of Jet Airways needed some relief. And so the parent decided to merge with it. India’s privately run full service airlines has decided to bring together Jet Lite, which has been performing quite poorly in last few years. Air Sahara was renamed Jet Lite when Jet Airways chairman Naresh Goyal aquired it from the Sahara group in 2007.

While the balance sheets of the two entities will be merged, Jet Lite will continue to operate under its separate licence.

The airline bought with it piles of debt has since put Jet's balance sheet and bottomline under heavy pressure.
Also, Jet Airways expanded its codeshare with South African Airways. Jet said that its passengers can now book and travel throughout the combined networks of both the airlines, though Jet's strategic partner Etihad Airways has its hub in Abu Dhabi.

Through the codeshare arrangement, Jet Airways places its marketing code on South African Airways' flights from Abu Dhabi to Johannesburg and beyond to Cape Town and Durban. In turn, South African Airways is placing its marketing code on Jet Airways' services between Abu Dhabi and Mumbai, Delhi, Bengaluru, Chennai and Hyderabad.

It already has a strategic partnership with UAE based Etihad Airways.

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