During halftime of the Super Bowl, fans were treated to a clever Seinfeld-esque dialogue between Seinfeld and Alexander's George Costanza character held at the restaurant, in which the pair recounts a time Costanza cheered too loud at a Super Bowl party and was banned from returning the following year. At the end, they are joined by Seinfeld's on-show nemesis and comedic foil, Newman.
The ad was a promotion for a longer, 6-minute episode of Seinfeld's web series, "Comedians In Cars Getting Coffee," which is sponsored by Acura. You can watch the full episode here, and we'll upload video if and when it becomes available.