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Jerry Jones' record purchase of the Dallas Cowboys continues to pay off big time

Cork Gaines   

Jerry Jones' record purchase of the Dallas Cowboys continues to pay off big time
Sports1 min read

In 1989, Jerry Jones purchased the Dallas Cowboys for $140 million.

The sale marked the first time anybody had ever paid more than $100 million for a sports team and it came just five years after the previous owner, H. R. (Bum) Bright, had purchased the Cowboys for $60 million. But if there was any thought at the time that Jones overpaid for a team that went 3-13 the year before, that has since been erased, several-fold.

In the 2000s, the value of the Cowboys franchise hovered around 30-60% more than that of the average NFL franchise. However, over the last seven years, the Cowboys valuation has grown 148% from $1.61 billion to $4.00 billion, according to the latest valuations by Forbes, while the average franchise has increased just 89% from $1.04 billion to $1.97 billion.

Dallas Cowboys Chart

Cork Gaines/Business Insider

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