Megan Durisin/Business Insider
It was bright and affordable, but the store wasn't mobbed with people looking to grab the newest JCP digs.
The collection featured just what Joe Fresh promised: women's preppy basics in fresh, fun colors.
And everything was a steal — barely anything I saw in the section was going for much more than $25.
The "store within a store," as JCPenney has billed the new boutique, was attention-grabbing, too. There were orange signs everywhere to draw customers in, and a DJ was just setting up when I was heading out the door. Still, while I wasn't flying solo in the Joe Fresh section, there were probably fewer than 10 customers at a time perusing the new line during the majority of my stay at the store.
The enthusiasm could easily pick up during more prime shopping hours this weekend, but I gained attention from nearly every employee within a five-rack radius as I perused the different styles — all friendly and eager to enter me in a Joe Fresh sweepstakes or help me find my size.
The Joe Fresh shop looks great, but is it going to be enough to get new people into stores?