JCPenney's Last Hope Is Here And It Looks Great
It was bright and affordable, but the store wasn't mobbed with people looking to grab the newest JCP digs.
The collection featured just what Joe Fresh promised: women's preppy basics in fresh, fun colors.
And everything was a steal — barely anything I saw in the section was going for much more than $25.
The "store within a store," as JCPenney has billed the new boutique, was attention-grabbing, too. There were orange signs everywhere to draw customers in, and a DJ was just setting up when I was heading out the door. Still, while I wasn't flying solo in the Joe Fresh section, there were probably fewer than 10 customers at a time perusing the new line during the majority of my stay at the store.
The enthusiasm could easily pick up during more prime shopping hours this weekend, but I gained attention from nearly every employee within a five-rack radius as I perused the different styles — all friendly and eager to enter me in a Joe Fresh sweepstakes or help me find my size.
The Joe Fresh shop looks great, but is it going to be enough to get new people into stores?