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JCPenney Just Killed Free In-Store Wi-Fi To Save Money

Ashley LutzSep 19, 2013, 02:20 IST

Megan Durisin/Business InsiderJCPenney has eliminated free Wi-Fi in its stores to save money.

The retailer will save $7 million by not offering Wi-Fi at its 1,100 stores, reports Sapna Maheshwari at Buzzfeed.

Failed JCPenney CEO Ron Johnson spent $12 million installing the service last year, according to Maheshwari.

Johnson advocated for the Wi-Fi because he wanted to enable mobile check-out in stores and thought customers would say longer if they had internet.

But current interim CEO Mike Ullman said the brand's core customers found mobile check-out confusing.

The struggling retailer's sales are down 12% this year.