Business Insider/Hayley Peterson
JCPenney is exiting the appliance business.
- JCPenney is quitting the home appliance business.
- In recent visits to three JCPenney stores, I spotted broken appliances on display, and I didn't see any customers browsing the products.
JCPenney is exiting the business of selling major home appliances, the company announced Wednesday.
The decision may come as a surprise to some, since it was less than three years ago that the company brought appliances back to its stores, following a 33-year hiatus.
But after visiting three JCPenney stores in Virginia within the last week, I'm not surprised to see the company giving up on selling ovens, washing machines, and refrigerators.
Here's why.