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JCPenney Has Chosen A New Ad Agency [THE BRIEF]

Jim Edwards   

JCPenney Has Chosen A New Ad Agency [THE BRIEF]

JCPenney — under the purview of Sergio Zyman — has chosen Y&R New York as its new lead agency. The troubled retailer parted ways with Saatchi & Saatchi a couple of years ago to work with Mother, New York, and Peterson Milla Hooks until now.

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Previously on Business Insider:

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