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JC Penney Reports Another Horrific Quarter

Sam Ro   

JC Penney Reports Another Horrific Quarter

Beleaguered department store chain JC Penney has just released its Q2 financial results, and the numbers are ugly.

Revenue came in at $2.66 billion, missing analysts' expectation for $2.78 billion.

It also reported a big net loss of $2.06 per share, which was much worse than the $1.07 loss expected.

"Comparable store sales declined 11.9% in the quarter, and were negatively impacted by the Company`s failed prior merchandising and promotional strategies, which resulted in unusually high markdowns and clearance levels in the second quarter," said management in a press release.

More to come...

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