Jaguar appears to be giving Tesla owners a special $3,000 discount on its I-Pace electric SUV, and they don't even have to trade in their vehicle

Hollis Johnson/Business Insider

The Jaguar I-Pace.

• Jaguar is offering Tesla owners a $3,000 discount on its I-Pace electric SUV, according to a Twitter post that shows what appears to be an I-Pace advertisement.
• According to the photo, the promotion is valid if the customer or anyone in the customer's household owns a Tesla vehicle.
• A Jaguar representative said that "a select group of non-Jaguar electric vehicle owners" are eligible for the $3,000 discount, but did not confirm that Tesla owners were part of that group.
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Jaguar is offering Tesla owners a $3,000 discount on its I-Pace electric SUV, according to a Twitter post that shows what appears to be an I-Pace advertisement.

According to the photo, the promotion is valid if the customer or anyone in the customer's household owns a Tesla vehicle. It is not clear in which regions of the US the promotion is valid.

A Jaguar representative said that "a select group of non-Jaguar electric vehicle owners" are eligible for the $3,000 discount, but did not confirm that Tesla owners were part of that group. The promotion is available through September 30, the representative said.

Read more: Jaguar's electric I-Pace SUV was just named the best car of 2019 - here's how it stacks up against Tesla's Model X

Jaguar released the I-Pace in 2018. While the vehicle has received positive reviews from automotive critics, including the "world car of the year award" from the 2019 World Car Awards, it has sold poorly in the US compared to Tesla's vehicles, according to estimates from the electric-vehicle website InsideEVs.

Jaguar sold around 1,522 I-Pace vehicles in the US this year through July, while Tesla sold around 10,225 Model X SUVs, according to InsideEVs.

The I-Pace has also faced technical issues, as Jaguar voluntarily recalled around 3,000 I-Pace vehicles in May due to a potential problem with their braking systems.

Are you a current or former Tesla employee? Do you have an opinion about what it's like to work there? Contact this reporter at mmatousek@businessinsider.com.

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