Jack Daniel's has a special way to honor the largest buyer of the brand's premium whiskey
At the distillery, only 1 in 100 barrels makes the cut for the select 94-proof Single Barrel whiskey.
In an average 560-pound, 53-gallon barrel, there are approximately 250 bottles-worth of Jack Daniel's Single Barrel whiskey.
Here's how the 'By The Barrel' program works.
A prospective whiskey barrel buyer is invited to tour the distillery in Lynchburg, Tennessee and meet with an expert Jack Daniel's Master Taster and sometimes the Master Distiller, Jeff Arnett.
A buyer samples whiskey from 3 handpicked barrels along with the expert. After the tasting, a buyer selects a barrel and then later receives the empty barrel along with approximately 250 bottles.
The bottles are individually numbered and personalized with a custom metal hang tag. The top of the barrel is also engraved before it is shipped to the buyer.
And in the distillery's Single Barrel room, the buyer gets their name on a special plaque.