J. Crew is still making one major mistake

This is great news, considering the classic retailer has been besotted with bad press. Sales have been down for over a year. Customers have responded.

A recent style guide hinted that the brand was getting back to basics. 

J. Crew is finding its soul again, with designs that made the brand iconic in the first place: gingham, stripes, and heightened classic items.

But for all of these hits, some of these styles still seem a bit wild - and potentially not what customers want. Ultimately, it will be up to them to decide if the rebooted J. Crew is a place they want to shop.