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'It's been a long road to get here': BioWare's Mike Gamble on the launch of 'Anthem,' and what the team learned from that rocky demo

Ben Gilbert   

'It's been a long road to get here': BioWare's Mike Gamble on the launch of 'Anthem,' and what the team learned from that rocky demo
Entertainment1 min read

Anthem (game)

BioWare/EA

  • Starting this week, the first huge game of 2019 is finally available: "Anthem" launches on February 15.
  • Ahead of Friday's launch, Business Insider spoke with lead producer Mike Gamble about the game's rocky first demo weekend and what to expect from the full game.
  • Yes, we also spoke about that chart.

There's a lot riding on "Anthem," the huge upcoming game from EA's legendary BioWare studio.

For starters, it's the first major new franchise from BioWare in years. It's an online-only, multiplayer-focused shooter - a major departure from single-player role-playing franchises like "Mass Effect" and "Dragon Age" that the studio is known for making. Secondly, BioWare's last game was a massive flop that damaged one of the studio's core franchises.

Moreover, "Anthem" is a direct competitor with games like "Destiny 2" and the upcoming "The Division 2," both of which have dedicated audiences at this point.

With all this background in mind, on Monday I spoke with "Anthem" lead producer and longtime BioWare employee Mike Gamble. Here's what he had to say, just days before the game's initial launch on PC:

This interview has been lightly edited for clarity.

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