A new ad from an Italian tea company flips the script on what usually happens when someone falls asleep at the wheel.
In it, a camera surveys a messy living room where a small boy has crashed his toy car, leaving smashed pottery and broken toys in his wake.
The camera then pans to the culprit, a steaming mug of Sognid'oro camomille tea that caused the boy to fall asleep at the wheel.
The ad then offers one final message: "Don't drink and drive."
Here's the full spot, made by DLV BBDO: