It looks like an Amazon exec promoted the firm's new Echo Buds while wearing rival Apple's AirPods

YouTube/Bloomberg

Amazon SVP of devices and services spoke to Bloomberg news.

• Amazon unveiled a bunch of new products on Wednesday, including its new wireless $130 Echo Bud earphones.
• Senior vice president of devices and services Dave Limp gave an interview to Bloomberg wearing a single earbud - but it looks like it was an Apple AirPod, direct competition for the Echo Buds.
  
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Amazon unveiled a smorgasbord of products at its big event on Wednesday, but the executive overseeing the big launch experienced a slight snafu while doing the rounds to promote all the new hardware.

Amazon senior vice president of devices and services Dave Limp gave an interview to Bloomberg about Amazon's new array of Alexa-enabled products.

He mostly talked about the new high-end Echo Studio speaker, as well as wider privacy issues with contractors eavesdropping on Alexa voice commands. He also mentioned that Alexa will now be able to tell if users are frustrated with it.

Read more: Amazon just announced the $130 Echo Buds, its big effort to move Alexa beyond the home. Here's what it's like to use them.

Unfortunately, Limp was also wearing what appeared to be a single Apple AirPod earphone during the interview - just after being onstage to promote Amazon's new rival product, the Echo Buds.

GLENN CHAPMAN/AFP/Getty Images

Here's Limp unveiling the Echo Buds in Seattle on Wednesday.

BuzzFeed journalist John Paczkowski was the first to spot the mishap:

In fairness to Limp, we don't know if he was just handed AirPods in order to carry out the interview - but it's still an awkward mishap.

You can watch Limp's full interview here: