Mobile sales picked up too, with people sealing deals on their smartphones 55.4% more than they did on Cyber Monday last year. Who was dropping more cash,
IBM kept track of shopping trends for the day and released the following comparison:
On average,iOS users spent $120.29 per order, compared to $106.70 per order for Android. iOS traffic reached 22.4 percent of all online traffic, compared to 9.1 percent for Android. iOS sales reached 14.5 percent of all online sales, compared to 2.6 percent for Android.
IBM reported earlier that iPhone spending trumped Android spending on Black Friday as well.