Snoop Dogg’s new project will let fans party with him inside his LA mansion — and potentially be neighbours

• Rapper Snoop Dogg has inked a deal with the blockchain gaming project The Sandbox.
• The Doggfather will recreate his LA mansion as host VIP concerts within its walls.
• On September 30, The Sandbox plans to host a land sale so users can buy plots next to the rapper’s house within the metaverse and be digital neighbors.

Snoop Dogg, who recently outed himself as the non-fungible token (NFT) whale CozmoMedici, has inked a new partnership with the metaverse project called The Sandbox. The platform, simply put, is a decentralised gaming universe. People who sign up can create, share or sell the NFTs they create — kind of like a Minecraft-type world for NFTs.


The rapper, known for his hits including ‘Drop like it’s hot’ and ‘Who am I?’, already has an estimated $17 million in Ethereum-based NFTs, including nine of the legendary CyrptoPunks.


Now, he’s taking things a step further by not simply minting his own NFTs but recreating his entire mansion — and will be hosting parties for other Sandbox users to join in. The first of which is a limited ‘Snoop Dogg Private Party Pass’. It allows users access to concerts, events, Q&A sessions as well as dedicated NFT drops.

Users can sign up to be Snoop Dogg’s neighbour

The Doggfather is also launching an NFT 3D avatar collection which not only includes avatars of the Rapper’s various faces but also recreations of his personal car collection, dogs, statues and other iconic items.


Come September 30, The Sandbox plans to host a land sale for vacant plots next to Snoop Dogg’s house in the metaverse. So, technically — at least in the virtual world — fans can buy in to be the rapper’s neighbour.

His real house is located within the gated community of Country Estate on the eastside of Los Angeles in Diamond Bar, California. He bought the mansion back in 1998 for a reported $720,000 and has lived there ever since.

The house takes up around 2.8 hectares of land in the real world and has a square footage of 4,000. It is unclear right now if Snoop also plans to recreate ‘Tha Chuuch’, a two-story home on the same street as his mansion, which functions as his ‘man cave’.

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