This investment by Reliance Brands serves a dual purpose -- bringing in vertical integration for its toy business, and helping diversify the supply chain with a long-term strategic interest in building toy manufacturing in India.
Plastic Legno SPA is owned by the
"It is imperative for RBL to build design to shelf capability for a strategic advantage over the competition and to be an accelerator in building a robust toy manufacturing ecosystem in India not only for domestic consumption but also for global markets," a Reliance Brands spokesperson said.
Reliance Brands has a strong visibility in the toy industry with its portfolio of Hamleys, the British toy retailer and homegrown toy brand
In 2019, Reliance Brands marked its first international foray by acquiring the British toy retailer Hamleys.
"We have important development plans to implement, always in the spirit of creating a cultural background in this specific sector in India. We are ready for the challenges of the future, but when there is a group like RBL alongside, we are sure that together we can do a great development" said
In the past five years, Reliance Brands has also invested in building and operating homegrown Indian designer brands.