How to successfully launch an NFT

• Non-fungible tokens (NFTs) are not fungible like Ethereum, Bitcoin or other crypto assets.
• NFTs can be anything from music to artwork to in-game accessories to videos.
• Business Insider’s monthly comic strip, ‘Bitter Coin’ takes a comical look at all the hurdles that an artist goes through before deciding to launch an NFT.

The hype around non-fungible tokens (NFTs) doesn’t look like it’s dying down anytime soon, despite the uncertain market conditions. New projects are launching every day — each with their own take on what ‘utility’ should look like.

Big name brands like Spotify and Instagram are testing NFTs on their platforms. Robinhood announced at the Blockwork’s Permissionless Conference that it has plans to build its own web3 wallet to capture the NFT hype.

A long list of Indian artists — like Raghava KK, Vinay Kushal, Abhishek Bhaskar and others — have jumped onto the bandwagon.

Minting an NFT may not be the toughest thing in the world, but ensuring that any project is a hit, is another story. An artist needs to be plugged into Crypto Twitter, have a Discord server, figure out OpenSea and ensure there’s enough hype for buyers to believe in the long-term resistance of the project.

Here’s the ninth story in a series that we, at Business Insider, like to call ‘Bitter Coin’ – How to successfully launch an NFT