Who makes money on Cameo? Kevin from 'The Office,' apparently.

• Brian Baumgartner, best known for playing Kevin Malone on "The Office," is making big bucks on Cameo.
• The actor said he made more than $1 million on the platform selling personalized videos.

Brian Baumgartner, best known for playing bumbling accountant Kevin Malone on the US version of sitcom "The Office," is one of Cameo's most bankable stars.

Baumgartner told the BBC that he made more than $1 million by recording video shout-outs for fans on Cameo, a platform where people can hire celebrities and public figures to create personalized videos for them. This figure was corroborated in September in an interview with Cameo CEO Steven Galanis, who revealed the sum and told The Hollywood Reporter that Baumgartner was one of the platform's biggest stars.

"Here's how I view Cameo. This is not about me, or about getting a message from me. I view it as an attempt from two people who want to make a connection," Baumgartner told the BBC.

"It brings them back to a moment that they shared together. I keep focused on that, and how much people seem to be enjoying it. It's been, actually, very rewarding," Baumgartner added.

He raised the example of his videos helping to connect a father and a daughter who used to watch "The Office" together, but who now live in different towns.

Baumgartner has over 6,000 fans on Cameo and is rated as a five-star performer on the platform. At press time, Baumgartner had 3,649 reviews on Cameo, mostly from happy fans of "The Office" thanking him for making videos for their loved ones.

One personalized clip from Baumgartner on Cameo goes for $225. Baumgartner also offers a $2,500 package for business-related video content and a 24-hour delivery option for clips on a quick turnaround.

Other celebrities have also made tidy sums from Cameo. In August, Yahoo! Finance ranked comedian and actor Michael Rapaport, "Shark Tank" star Kevin O'Leary, and "Real Housewives of New York City" Sonja Morgan among Cameo's top earners, with each estimated to be taking in six-figure profits from the platform.

Representatives for Baumgartner did not immediately respond to a request for comment from Insider.