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Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.
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Episode 48 - McDonald's
In 1969, Cleveland's Black residents boycotted McDonald's. For weeks, the company's leadership had been locked in a stalemate with Black activists over who should own and operate the local franchises. It was all part of a bigger movement, whose goal was to build economic power in Black communities through Black-owned businesses. 50 years later, how are the Black franchisees at McDonald's faring? Were the golden arches a golden ticket to economic equality? Read the full episode preview here.
Go deeper into the episode with our BTYB premium extras below.
McDonald's black franchisees are fighting to earn as much as their white counterparts, as dozens leave the company they once considered family
McDonald's is giving franchisees $210 million to rebuild sales, as the company enters 'a new phase' of the coronavirus crisis following internal strife
Worker unrest and internal tensions are forcing a dramatic reckoning at McDonald's that could forever change the fast-food icon
McDonald's gets slammed with new lawsuit claiming black franchisees were 'disparately strong armed' out of system
McDonald's creates new 'vice president of operator diversity' position after backlash from black franchisees
'Being silent is not an option': Inside McDonald's response to the George Floyd protests, as executives speak out and 1,100 restaurants face closures due to curfews and looting
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