Made In
- Made In's mission is one that appeals to home cooks and professional chefs alike: to offer well-made, durable, and versatile cookware at affordable prices.
- It focuses on the kitchen basics you'll use every night, and thanks to its careful construction and use of durable materials, you'll be able to hold on to these pans, pots, and knives for a lifetime.
- We've tested many of Made In's products. Our favorites include a nonstick pan (from $75) to conquer any egg dish, a large and sturdy stock pot ($119), and a pair of knives ($119) for delicate cutting tasks.
There was once a time - a dark and terrible time for home cooks everywhere - when buying cookware was a major pain and a flawed process. Pieces often came in huge sets that you'd only use a fraction of during everyday cooking sessions, and you were always forced to compromise between quality and price.
In 2016, an online startup called Made In changed the game for both home cooks and professional chefs. While a slew of kitchenware startups has quickly cropped up since, Made In remains a standout company for its unique, accessible, and simple approach to making cookware.
The founders of Made In, whose family have worked in kitchen supply for a century, wanted to create cookware that didn't cost a lot but was good enough for the rigors of a professional kitchen. They achieved the perfect balance of price, quality, and approachability with their products.
Most of its products, which are mainly kitchen basics like frying pans, pots, and knives, is made in the United States, though a few pieces are made in France and Italy. Working with manufacturers with centuries of experience, Made In emphasizes careful craftsmanship with high-quality materials (such as five-ply construction and 18/10 stainless steel) and smart, clever design.
As a result, its cookware is durable, a lifetime investment rather than a temporary fix to get you through the next couple of years. Made In's fans love that they can get cookware akin to All-Clad's, at a fraction of the price of All-Clad, and with additional support on how to use and care for their pieces.
Made In
The company has also found support within the professional cooking community, which actually suffers from the same problem that consumers do - professional kitchens usually either use cheap, poorly made cookware or have to shell out too much money for better quality pans.
That's why Made In has attracted investors and board members like restaurateur and "Top Chef" judge Tom Colicchio, as well as the founders of the Alinea Group, Grant Achatz and Nick Kokonas. It helps stock the kitchens of the world-famous Alinea and Le Bernardin, and it also regularly collaborates with other top chefs and restaurants to create limited-edition cookware bundles and recipe kits.
With both its consumer-facing and restaurant-facing businesses thriving, Made In has proven the strength of its value proposition: Everyone, from everyday home cooks to expert chefs of the best restaurants, wants high-quality cookware at a decent price.
We've tried many of Made In's cookware pieces and cooking tools in the past year, so if you need help narrowing down the best of its collection, keep reading. And exclusively for Insider Picks readers, Made In is offering 30% off its Universal Lid, a silicone lid that fits over all of its frying pans so you can cut down on cabinet clutter. Add this accessory to your pan purchase and use code "BusinessInsider" through December 31 to receive the rare discount.
Shop all cookware at Made In
Here are the best Made In products to buy:
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Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.